Training that actually sticks
Most sales training is forgotten within weeks. Ours isn't — because we combine outcome-based methodology with story frameworks, live certification, AI toolkits, and ongoing coaching that drives lasting behaviour change.
The Problem
Without shared methodology, quality depends on individual style
Your Solutions Consulting team is central to every deal — but demo quality varies wildly. Narratives are inconsistent across accounts and regions. Deep expertise is concentrated in a small number of individuals. There's no structured framework linking discovery insights to demo flow.
According to Gartner, reps forget 70% of training content within a week and 87% within a month. The problem isn't the content — it's the lack of reinforcement, practice, and tools that embed the methodology into daily workflows.
Scaling headcount without scaling methodology creates risk. Every new hire amplifies the inconsistency.
Our training is different because
Flagship Programme
Solution Consulting Excellence
A 12-hour programme delivered across five live, instructor-led virtual sessions — plus prework and afterwork. Designed to give your SC team a unified demo methodology, discovery-to-demo alignment, and delivery confidence.
GTM Hero reviews and scores a real demonstration call. We review your go-to-market methodology and product content to tailor every session.
Kickoff. The GTM Hero Story Framework. Why stories win deals — the neuroscience and the evidence.
Customer-centric storytelling. Discovery-to-demo translation. Value positioning that resonates with economic buyers.
Demo structure and flow. Presence and delivery techniques. Live practice with real-time coaching.
Handling questions strategically. Building technical champions. Influencing RFPs. Coached practice rounds.
Live certification demos. Peer and coach feedback. Programme graduation and personalised scorecards.
Follow-up review and scoring of a live demonstration call, then a one-hour feedback and coaching session.
Key Outcomes
Unified Demo Methodology
A shared, repeatable story framework across the team — consistent in every deal and at every stage.
Discovery-to-Demo Alignment
SCs translate prospect insights directly into personalised, value-led demonstrations that resonate.
Presence & Delivery Confidence
Structured coaching and live practice builds readiness for high-stakes enterprise demos.
SC Certification & Scorecards
Every participant completes a live certification demo — a tangible, measurable programme outcome with a tailored scorecard for future review.
All Programmes
Training for every role and stage
From one-day methodology workshops to ongoing personal coaching — every programme is designed around practice, reinforcement, and measurable outcomes.
Outcome-Based Sales Methodology Workshop
Interactive workshop training your entire GTM team on the outcome-based framework — discovery, value articulation, differentiation, and proof delivery. Built around your real opportunities and live deals.
Solution Consulting Excellence Programme
Our flagship SC training programme — five live, instructor-led sessions that transform how your presales team discovers, demonstrates, and wins. Includes prework, certification, and afterwork reinforcement.
AI Sales Toolkit Training
Training your team to leverage custom-built AI tools for discovery automation, deal coaching, role-play simulation, and qualification prompts that speak your methodology.
Personal Coaching & Reinforcement
One-on-one coaching for individual team members with call review, written evaluation, personalised feedback, and targeted skill development that addresses specific gaps.
The Process
Methodology that embeds permanently
Pre-Work
We review and score a real demo call. Homework and baseline assessments before the workshop.
Workshop
Facilitated interactive sessions with real deal exercises and group practice.
Certify
Live certification demos with peer feedback and personalised scorecards.
Reinforce
Personal coaching, call reviews with written evaluation, and AI toolkit deployment.
Sustain
Ongoing follow-up sessions, new hire onboarding modules, and progress tracking.
The Impact
Training ROI backed by research
CSO Insights research shows that teams trained on structured value-selling methodologies improve win rates by 25-40% within the first two quarters.
New hires with structured playbooks, certification, and AI toolkits reach full productivity 3x faster than peer-learning or shadowing-only approaches.
Organisations with formal sales training programmes see 53% higher quota attainment rates compared to those without, per ATD Sales Training Report.
Teams with ongoing coaching and reinforcement retain top performers 28% longer, reducing the costly cycle of attrition and rehiring.
Example Training ROI
Team of 10 AEs at £500K average quota
25% improvement in win rates
£1.25M+ added pipeline
4 new hires per year ramping 3x faster
Each producing 2 months earlier
£330K recovered revenue
Plus reduced attrition, higher morale
and consistent customer experience
ROI in one quarter
Ready to build a world-class GTM team?
Let's design a training programme that transforms how your team discovers, demonstrates, and wins.